Day at the Desert
SERVICES
ART DIRECTION
ILLUSTRATION
PACKAGING
YEAR
2025
INFO
Solma Grow is a children’s and family brand creating products for kids aged 3–8. I developed the product line from concept to final packaging, creating a consistent visual world with custom characters and illustrations. The puzzle was designed specifically for the UAE market and is now sold through Amazon and the brand’s social media platforms.
PROBLEM
The challenge was to create a puzzle that would feel engaging and familiar to local families rather than looking like a generic children’s product. We studied cultural nuances, family habits, and leisure traditions in the UAE to make the concept relevant and respectful of regional sensitivities. The illustration also had to work as part of a wider product line, where the same characters appear in different situations and locations.
SOLUTION
I created a desert-themed puzzle featuring a family enjoying traditional UAE leisure activities, including a Bedouin tent, a desert bonfire, and family time outdoors. The packaging was inspired by the shape and structure of a traditional Bedouin tent. I explored and refined several packaging concepts before developing the final form, while the custom illustration brought the product to life and connected it visually to the rest of the Solma Grow collection.
